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Our Story

The Secret Ingredient, Inc. was started in 1979 by Jeanne Rush when she discovered a need for contemporary and updated fashions in Richmond, IN. Over the next four years, she opened two stores in Dayton, OH. In 2003, she bought Tarkington Trend in Indianapolis, bringing the total number of stores to four. In 2007, Jeanne decided to take on another store in Ave Maria, FL after closing one of the Dayton stores. With all four stores, Jeannie stays busy still buying for each of them and catering to her loyal customers, some of which have been with her for over 30 years. All this is made possible by her incredible staff.